PROJECT
timeline
amsterdam 2018
The primary outcome of this event was to get everyone to know each other. And The main output from the 2018 crossover was that relationships were formed between our producer partners that still exist today. Some of these relationships have turned into a significant interchange of knowledge and friendships. Some have been to each other's farm, they even share business models with each other. This lateral communication led to many conversations: the concept of asking each other for advice and not looking to some sort of consultant, started happening.
berlin 2019
Around 120 coffee professional gather for the second time. The relationships that sprouted in 2018 became stronger. By meeting again, conversations became more in-depth. For the first time in our network, specialty robusta was discussed at length, astounding many, even seasoned coffee professionals. By bringing together the network from the Coffee Circle and This Side Up, many unique perspectives and cross-pollinations were born.
milAn 2022
This gathering reflected what we learnt from the first two events. To introduce the topic of regenerative agriculture, we held our first Virtual Crossover a month prior to the event to not waste valuable time together. On the main day, there were no main speakers, just moderators that guided the group's conversations between 76 coffee professionals in our network. Joint projects between roasters, social lenders and producers are born. It was all about exchange and harnessing all the creative energy from our partners from all over the world.
Copenhagen 2024
This time we had a bold and clear goal: to shape our next ten years together. Ten years ago, we had a dream too - to make direct trade possible for roasters of any shape and size. And it’s come true in ways beyond our imagination. So now, ten years later, we asked our community to guide our next decade together. How can we expand what we did up to today to amplify our dream not just in specialty, but in the whole coffee world? What would an ideal coffee world even look like? We framed the question along the two basic drivers of future behaviour: what would the coffee world look like in ten years if fear would be the dominant emotion, and what if trust would guide the future?
